If your business has any online components (like a website), then SEO is crucial to the ongoing success of the business. You might have the most expensive website in your industry, but without web traffic (visitors) to that particular website, it's essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can offer relevant, consistent website traffic to your website(s). This guide will allow you, like a non-expert, to distinguish between negative and positive SEO providers. There are many of both kinds, this informative guide should enable you to find the high quality ones.
SEO must be implemented in a way that is effective in achieving your SEO goals and providing that important meaningful presence around the World Wide Web.
Quality SEO is an important investment when it comes to developing successful expansion and growth strategies.
Ineffective SEO implementation, renders your SEO efforts wholly ineffective along with a waste of the money.
6 things you need to know and understand prior to hiring an SEO provider:
1) Hiring an SEO provider ought to be seen as an purchase of your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence in your business sector. Try not to begin your search with the intention of "buying some SEO". Hiring an SEO provider ought to be viewed rather as hiring an employee that understands and cares about your business and it is online objectives.
2) Page one of Google (or any internet search engine) is everything. Few people ever go to the second page from the search results anymore. Google is so good at as being a search engine that people blindly trust Google's ability to deliver the most relevant results around the first page. Consider how often clicking through to the 2nd page. This means that if your clients are not on page one, it's nearly as good as nowhere. The top positions on page one make the most clicks, which decrease while you progress downwards on the page.
3) The 'big' keywords aren't everything. It is best to be on page one for a few smaller keywords, than attempt to rank for bigger keywords and not be on the first page whatsoever. For example, an accountancy business in Preston might not rank for the highly competitive keyword 'accountant' (unless there is a lot of SEO budget and time for you to wait for rankings); however the same business could conceivably gain a high position for the keyword 'chartered accountant Preston'. A good SEO provider should research the keywords that the business could realistically rank on page one for and also keywords that have enough amount of searches to be worthwhile for your business to test ranking for.
4) SEO is about beating your competitors. There is no guarantee from the search engines to state you will be around the first page of Google if you do certain things. Quite simply, SEO works like this:
The search engines have their conventions; websites that conform by giving the search engines what they want, will find themselves achieving better search engine ranking positions. The only thing standing between you and the top spots within the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots on the internet for your desired keywords are your online competition, and you need to beat them from those top spots. Some keywords is going to be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for everybody keyword. A great SEO provider will research the competition for every of your keywords. Then, after the most effective keywords for the business sector have been identified they should be implemented according to point number 3 above.
5) On-page and Off-page SEO.
Search engine optimisation is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you must know that there are two main kinds of SEO.
On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).
Off-page SEO are the factors that report directly to matters beyond your website affecting the SEO from the website, for example back links, citations, social sharing, etc.
SEO providers can function on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, based on their recommendations, you cannot blame them for insufficient results. A great SEO provider will review your website and report back about your on-page SEO, and just how it can be improved. You should have your web designer result in the adjustments.(Remember he's the expert in this field)
6) An increase in search engine ranking is not necessarily a rise in leads and sales. All your SEO provider can perform is get your website, videos, Google Places, articles, blog posts, etc. further in the search engine results. They can't guarantee a rise in sales or leads, because that factor is dependent upon your own sales funnel. It's not the SEO provider's job to make certain that the extra web traffic you receive will become more leads or sales. Your site needs to convert those visitors with good marketing, that is an issue for your marketing consultant to cope with.
The key differences between 'good' and 'bad' SEO providers:
Good SEO Providers Good SEO providers fully understand the points mentioned above. You can judge this by their solutions to the questions provided later in my next article. Good SEO providers wish to build a solid foundation and a proper SEO arrange for your business, with extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospective client doesn't see the need. Sometimes a good SEO provider will not work with a client that doesn't want the important groundwork to be done, because they know that without it they will not be prone to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say "but I've already done the keyword research myself". Many prospects sit down for 5 or Ten minutes to write out all the keywords they think are highly relevant to their business, after which think that they've now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.
Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back-links, improving citations, aiding social sharing, ensuring a great user experience, etc.
Bad SEO Providers Bad SEO providers will want to take their clients' money as their first priority. They're not going to conduct proper keyword and market research, but will say, for instance, "what are your three keywords as well as your URL that you want to rank for". If this happens (as it often does) you can be sure they are simply plugging your site into software to get irrelevant back-links all over the internet, using spam blog comments, link farms along with other means. Oftentimes this approach is ineffective because the URL, or domain, might not match the client's desired keywords. This could also damage the reputation and, ironically, the long-term SEO and credibility from the website. Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilising these methods can have an incredibly detrimental effect on how your web site is perceived by search engines. This in turn may result in your website being (Sand boxed). Obviously this is extremely undesirable, as damage such as this is extremely hard to reverse.
Enable you to get the specialist SEO who knows how best to focus on the features of your company and may draw attention to your product or service and your services in a way that really makes your business stand-out on the internet.